Logo and Mascot Design
I created the Seton Athletics logo to build a cohesive and interchangeable logo to be used for ALL the sports at Seton HS. “Bernie” the Saint Bernard was created in response to the client wanting a mascot that felt more intense or “cujo-like” to represent the drive and passion of all the Seton athletic teams.
Logo Design
Moo’v is a new brand of flavored milk targeted to younger kids to get them excited about milk while getting them active and moo’ving.
I designed the logo and packaging and led the strategy work to develop the brand itself.
Logo Design
New branding vs. old branding. Logo was designed to be used not only on the established Cider brand, but extractable to be utilized across many new product sub-brands, as well as marketing touch-points.
Included is some of the process work that went into this logo development.
Logo Design
Logo Design
Logo Design & Tool Kit
Logo Development
These logos were created to demonstrate the different strategies developed for positioning this new retail product. While they were not used in the final design of the package, they were pivotal in landing the business.
I have included some work behind the business winning logos to demonstrate a bit of my process.
Logo Refresh
New branding vs. old branding. The goal was simplification, as well as the removal of the wheat so that the logo was more universal and could be used on gluten free products.
Logo Explore
Logo Development
New branding vs. old branding.
Logo Development
Logo Design
